“It’s not about money, it’s about sending a message. Everything burns.”
The first glimpse of The Dark Knight’s cultural impact came during the teaser trailer. As Michael Caine’s now-iconic “watch the world burn” speech fades out, the Joker’s voice fades in, followed by the signature deranged laugh. The cackle is pure anarchy, the final blow to an already disintegrating Batman logo, and fans were left chilled, excited and unnerved. Batman Begins was good, but this teaser promised something more, something darker. We had no idea.